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April 3, 2017
By: TOM BRANNA
Editor
DSM invited millennials to up the “anti” in their anti-aging pursuit for flawless skin, through a proactive cosmetic approach powered by its patented Syn-Ake peptide technology. DSM debuted its “Wrinkle Rebel” beauty concept focused on “wrinkle pre-emption” for more 2,000 beauty influencers at the CEW Beauty Insider Awards Product Demo in New York City. Why discuss anti-aging for a consumer group that doesn’t even have wrinkles? For Parand Salmassinia, vice president of DSM Personal Care N...
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